Thursday, 20 December 2012

Swagger Viral Video Awards of 2012

2012 was a big year for us at Swagger Films and for the world of video in general, so as the year draws to a close, it’s time to take a minute to sit back and reflect on the things that truly matter: viral videos.

So here they are, our picks for the Best of the Best Viral Videos of 2012. For those of you who stuck to your New Years resolution to not procrastinate at work, feel free to use this as a guide to catch yourself up on the year over your holiday vacation. (Also, congratulations; you have the willpower of a god.)

Best Video Response By a Brand to a Snarky Customer: 
“Bodyform Responds: The Truth”

Many companies are uncomfortable when fans write sarcastic remarks on their Facebook walls. Typically they are hidden or ignored, out of fear of causing some snafu that goes viral and ruins their reputation. Bodyform isn’t one of these companies. Not only did they respond to one fan’s snarky diatribe, but they created an entire video “apology” that in fact did go viral- but in the best way possible. 

Best Remix of a Beloved Childhood Icon/Best AutoTune of the Year: 
“Mr. Rogers: Garden of Your Mind”

On the one hand, this video is kind of creepy. On the other hand, it’s absolutely adorable. Evidently creepy/adorable is a winning combination because the conclusion I’ve come to is that this video is great. Bonus points, PBS Digital Studios, for the sweet slide whistle solo.

Best Video If You’re in the Market for a Good Cry: 
“Isaac’s Live Lip Dub Proposal”

This one’s for the ladies…

Best Public Service Announcement: 
“Dumb Ways to Die”

Sure, you could put up some posters telling people to be careful in the train station, but Melbourne Metro did something way better when they created this video. The cartoon images are adorable, the tune is soothing and catchy, and pair that with the ridiculous examples of dumb ways to die (“use your private parts as piranha bait”), you’ve got a hilarious safety reminder that you won’t soon forget.

Best Cat Video: 
“Henry 2: Paw de Deux”

It wouldn’t be the Internet if you weren’t watching funny cat videos, so please enjoy this video of a Henry the cat’s existential crisis, which won “Best Cat Video on the Internet” at the Internet Cat Video Film Festival this August. You heard me. There is an Internet Cat Video Film Festival.

Best Reason to Dance Like a Pony: 
“Gangnam Style”

It’s come to our attention that there are one or two of you left out there who haven’t seen this music video by Korean superstar Psy yet. Maybe you have indeed been living under a rock, or maybe you’ve been avoiding it because you are aware it has been sweeping (read: infecting) the nation and you believe it’s important that some of us remain pure. Well, it’s time to finally catch up with the rest of the universe and see what all the hullabaloo is about. I’m not saying it will make your life better… but it might.

Well, this list certainly isn’t exhaustive, but we hope you’ve enjoyed these highlights of our favorite viral videos of 2012. You’ll notice that several of the videos in this list are from corporate brands, showing that more and more companies are embracing the social space and being successful at engaging with audiences in a creative, organic way. We hope to see even more of this in 2013…

What was your favorite video this year? Do you have any brilliant video ideas you’re planning to sweep the nation with in 2013?