Thursday, 30 January 2014

Our Work: Crave Cupcakes Valentine's Day Event

CLIENT: Crave Cupcakes in Uptown Park, a lifestyle center featuring over 50 fabulous places to shop, dine, rejuvenate and enjoy, located in Houston's Galleria.

GOAL: Create a brief video for the web highlighting Crave's yearly Valentine's event, including their specialty Valentine's cupcakes and the Grab & Go drive-thru cupcake tent.

SPOT: Uptown Park: Crave Valentine's Day (2013)

Monday, 20 January 2014

A Day in the Life of a Substitute Production Coordinator

As the Post-Production Coordinator I rarely get the chance to be on set, but with our Production Coordinator (set director) out sick, I recently had the opportunity to drop the post from my title and take a run in her shoes. Here are a few things I learned during my day as a Production Coordinator.

1. Finding the right talent is hard.
Talent selection can be hard. Often times you have to go through several auditions before you can find the perfect person for the role. Our talent challenge with this video was not only finding the perfect people for the role, but they all had to posses a very specific skill, the ability to play basketball. After contacting a ton of  local basketball organizations, emailing, viewing photos and videos, contacting parents, coaches, sports agents etc., we ended up with 6 talented players who did a phenomenal job showcasing their talent.

2. Communication is key.
You're in control of all moving parts on set. At any given moment you can be positioning the talent in the right spot while also instructing the videographer where to move and how to frame the shot, not to mention pointing to your production assistant to move items so they are not in the frame, all while looking at your shooting script to make sure you're getting the shot just right. Whew, just typing this made me sweat.  Great communication is key to maintaining a good set.

3.  Keep the ball rolling.

You only have a certain amount of time to capture every shot you will need for the edit, so you constantly have to keep the ball rolling. It’s essential that everything moves smoothly for the talent, the crew and most of all, the client. 

4. Have Fun.
We had a blast at this shoot. We got to shoot some amazing footage with awesome talent. We climbed ladders, sat on top of basketball hoops with camera in hand, and ran while holding a stedicam. I had a blast working with our Swaggerific Production Crew.

Have you ever had to switch roles with one of your teammates? We would love to hear your stories, so comment below or tweet at us @swagger_media.