Monday, 21 April 2014

5 Secrets to Mastering Time Management

Warning:  This blog post does not contain statistics, research data, or theoretical citations to support its content.  In fact, there may not even be bullet points!  

Okay, okay, okay.  We’ll add a numbered list.  But no stats!

When it comes to time management, you are your own worst enemy.  Whether you run a Fortune 500 company or simply a blog covering the trendiest memes, the most important function you can bring to your venture is solid time management.  It not only affects your business day, but the schedules of everyone and everything that depends on your time.  Good time management means increased efficiency, punctuality, dependability, and organization.  This can lead to more business, higher sales, and a greater degree of effectiveness and satisfaction in your day.   Poor time management can lead to missed opportunities, perceived unreliability, decrease in business growth, or worse, going out of business if too many decisions are adversely affected.

So let’s dive into what I feel are the best ways to maintain solid time management and why they are important for not only staying organized, but also growing your business.


This is the easiest and most critical element of solid time management.  I use Google Calendar that sends alerts to my phone (they can also pop up on your desktop).  I schedule everything from conference calls to errands to reminders.  You can also create a different color-coded calendar to separate your business tasks from your personal tasks.  You shouldn’t feel locked in to them and can move things around as your day progresses, however it keeps you on task and helps you plan ahead to avoid double-booking your time or worse, missing important meetings/appointments.


This correlates with your calendar but can also function as your daily/weekly/monthly/annual goals.  The key to this is keeping it handy and accessible.  I once again turn to Google Apps and use their Documents/Spreadsheets.  You can, of course, use any program, even Notes on your mobile device.  The idea is to keep a running (hopefully organized) list of all that you hope to accomplish, both big and small.  Daily items will be more granular (pick up your daughter, send an invoice, meet with the new client).  Monthly and Annual goals can be broader and aspirational (increase sales by 25%, open 2 new locations, publish an e-book).  The added benefit of keeping a list like this is looking back at your accomplishments over the course of the year and seeing all of your progress!

It's hard to be the king.


Delegating tasks is a hard thing to do but ultimately one of the more important ways to grow your business and organize your time.   This could mean hiring an assistant, or it can involve a student or intern to help with areas that you aren’t an expert in (think website development) or simply need an extra hand (cleaning up your studio).  This frees up more time for you to focus on your core strengths and business development tasks.


There are many ways to improve your focus and de-clutter your mental brain (as my wife likes to call it), however the most practical and easiest is to limit the amount of time you check your email on a daily basis.  Once an hour is okay, however power users of this method prescribe to a twice daily regimen: once in the morning and once early afternoon.  This not only gives your more time to devote to your daily tasks/goals, it also has the added benefit of allowing problems to resolve themselves.  For example, if a someone needs an answer ASAP, your delay might force them to figure it out him/herself.   There’s a tendency to reward the quickest response to a query, however the slower, well-thought out response can allow you to focus on the question and avoid any knee-jerk or heated replies (not that ANYONE has ever done that before).


This is a big world full of magical things.  Every day that you wake up in the morning is cause for celebration.  Seriously.  No matter how much crap you have to deal with that day and how ANNOYING it is that Starbucks f-ed up your order, there are thousands of people who woke up that same morning facing a lot more adversity.  So be grateful.  When you become actively grateful, life slows down and you are able to focus on the big picture instead of mentally grinding away on the negatives that we all deal with day in an day out.  You will also find yourself to be a happier person, which thanks to mirror neurons, causes people to be happier around you and want to do business with you.  How’s that for ROI?

What do you think are the keys to time management? Or if you haven't quite mastered the art (like most of us), what typically stands in your way? We'd love to hear your feedback.

No comments:

Post a Comment