Friday, 31 October 2014

If You Own A Business, Make Twitter Your Bae

If you're a small business owner, you have a lot on your plate. I get it. You may think that marketing can take a backseat to your other tasks, but it really shouldn't. If anything, marketing should be one of your main foci when starting a company. Especially social media marketing. As a Digital Marketing Specialist in a constant battle to create exciting and engaging content for our clients, I know very well that coming up with new content for all these social media platforms is difficult. To consistently create new and interesting content is a job all on its own.

If you choose not to place ads, make commercials, or even keep up with a Facebook page, you should make Twitter your bae* (meaning number 1 choice). Twitter is the rabbit hole of the social media world. It's easy to get lost or overwhelmed by all that's going on but don't jump down just yet. What you need to know about Twitter is that it's:

  • A news feed
  • A trend machine
  • An in-time communication platform 
The beauty of Twitter is, if you're stumped and can't come up with any content, you can take to the trends! Twitter tells you what is trending every day (what topics are being most talked about, AKA what people are most interested in right now) in your area as well as nationally. 

All you have to do is connect ONE of those trends with your business. Take a look at these:

In reference to Ghostbusters.

Posting in real time about a trending topic will put your business in front of hundreds of eyes. Sure, this won't always guarantee an impression or a new customer. But you will be noticed, maybe you'll gain a new Twitter follower, maybe you'll get some feedback. The possibilities are endless.

The next thing you'll want to do is directly reach out to your customer base. Twitter has an amazing advanced search for exactly this reason. If you're an ENT doctor, you could search for words like "ear infection" and find someone in your area that is talking about their ear infection and directly connect with a new potential customer. For free.

Develop a list of search terms that are relevant for your business and set a goal for your direct contact. You may want to reach out to 20 people per day or maybe you only want to spend 15 minutes a day doing it, that's up to you. Here's an example of the interaction you want to aim for:

Make sure that you check in with your Twitter account a few times a day to reply to any responses you may get. You'll want to respond within 24 hours for maximum impact. This kind of interaction with the people in your area can have substantial benefits for a small business. Not only does it get your name out there, but it shows that you care about your potential clients. It will also help set you apart from your competitors, which is never a bad thing.

All in all, if you don't do any other marketing, at least use Twitter. These are not things you have to do everyday, but the more you do them the more it will work. And, if you really don't have the time to handle your company's marketing, you can always call us.

If you've shunned Twitter in your marketing efforts previously, I hope you found this helpful. If you have any questions or something to add, tell me in the comments section below!

*Disclaimer: The use of the word "bae" in this blog was purely for humor. We do not condone the use of this word outside the context of this blog. Seriously, don't use the word "bae" ever.

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