Monday, 23 February 2015

A Beginner's Guide to Personal Branding

Individuals no longer wait to meet you in person to start finding out who you are - they start by searching for you online! It’s true, the Internet has revolutionized how people connect, from keeping in touch with loved ones, to job interviews, to how businesses interact with consumers. A lot of our human interaction, now, goes hand in hand with an online image, and this is why it is so important to be aware and in control of a consistent personal brand.

Whether you post information about yourself, or someone else does, you are almost certain to have an online personal brand. The question is, who is going to control your brand? Others? Chance? Or you? Here are 4 steps that will help guide you in building your personal brand.

1.    Create a Website
Having an updated personal website shows professionalism, it shows that you stay up-to-date and people can easily find you. An efficient website should include a current photo of yourself, a concise biography, and contact information- email or phone number. Be sure to include a couple of facts that let people know they have found the right person, such as your alma mater. If you are feeling more advanced, feel free to include certifications, awards and even a résumé. 

2.    Start a blog
A blog is the fuel that keeps a website running! Find a subject that will keep readers coming back to revisit your page and write, write, write. If you are not a big fan of writing, bookmark online articles that may come across your desk during the week and once you have 5-10 articles, make a compilation, share the links and include one sentence blurbs about why you like them and how they relate to your brand or business. This shows readers and website visitors that you keep learning, share information freely and stay relevant.

3.     Make an account on LinkedIn
Although there are many social networks that can help build your brand, LinkedIn is the best choice for professional purposes. Take advantage of the professional groups on LinkedIn to connect with industry groups and leaders. A good rule of thumb is to complete your LinkedIn profile 70% before adding any contacts- this includes listing your skills, previous jobs and uploading a résumé.  Lastly, and perhaps most importantly, endorse others and professionally ask others to endorse your strongest skills or areas of expertise.

4.     Be Consistent
You want to be consistent. Being consistent with the type of information you share, your tone, and how often you publish are all things people look at when evaluating your online personal brand. It will serve you well, whether you’re looking for a better job or if you’re looking to attract new clients. Consistency is probably the most important tool to obtaining credibility in the digital world.

Some of the benefits of a successful personal brand include leadership opportunities, rewarding partnerships, recognition, higher perceived value and greater credibility. By developing your own brand, you will have control over the initial perception that people have of you and the opportunity to show people who you are from the beginning.

It is also important to keep in mind that the goal of having a personal brand is simply to have a digital representation of who you are, not to become a celebrity. So, don’t get discouraged by analytics and marketing measures if they are not necessary. My last bit of advice for you is to discover exactly what makes you interesting and build your brand on those strengths. Anything besides the real you just won’t do. At all times, your personal brand has to match with how (and who) you are in person.

For more tips on how to build or improve your personal brand, feel free to contact me! Check out my website:

How are you keeping up with your online personal brand? Do you have anything to add? If so, tell me in the comments below! Or tweet it to us @swagger_media!

No comments:

Post a Comment