Thursday, 2 April 2015

Our Work: KIPP Spotlight - Heath Ousley

Client Overview:
The Knowledge is Power Program, or KIPP, is a national network of college-prepatory public schools dedicated to preparing students in underserved communities for success in college and in life.

Project Challenge:
KIPP asked us to create a series of videos that would spotlight their hardworking teachers. These videos would be used in the recruitment of more educators to KIPP's amazing program.

Action Taken:
We met with Heath Ousley, a 1st grade teacher at KIPP Legacy. We interviewed him about how he came to be at KIPP, the part of the job he likes the most, and why he believes in KIPP's mission. We then took this to the editing room and spliced it together with footage that we gathered from spending a day with Mr. Ousley and his class. The footage was so moving and the message so powerful, we found we didn't need much more than a background track and some simple animations to make it shine.

Result:

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