Thursday, 9 April 2015

Our Work: Q&A With Dr. Pasha

Client Overview:
The Pasha Snoring and Sinus Center is a Houston-area center for the comprehensive management of snoring-, sleep apnea-, allergy-, and sinus-related disorders. Medical director, Dr. Raza Pasha, uses both surgical and non-surgical methods to treat his patients and offers only cutting edge solutions for all allergy and snoring disorders.

Project Challenge:
Dr. Pasha wanted a series of videos that would increase awareness among Houstonians about treatable snoring and allergy problems as well as boost brand awareness for the Pasha Snoring and Sinus Center.

Action Taken:
We hit the streets of Houston with a small crew and interviewed everyday Houstonians about their experiences with sleep and allergy disorders. We visited a number of popular local spots, like Hermann Park, and compiled this footage into a series of videos for social media. At the end of each interview, we allowed our participant to pose a question to Dr. Pasha. We then visited Dr. Pasha and recorded his responses to create a series of educational videos based on the questions of real Houstonians.


These videos have been successful in drawing more clients to Dr. Pasha's website, boosting social media engagement, and increasing Dr. Pasha's brand awareness throughout Houston. If you're looking for a way to get your local company noticed, contact SWAGGER Media. Want to see more of the videos we've done for Dr. Pasha? Click here.

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