Friday, 22 May 2015

Our Work: Athré Facial Plastics - Prepárate para amar tu nuevo tú

Client Overview:

Athre Facial Plastics is a practice located both in the Houston Galleria area and Clear Lake that offers plastic surgery for the face, neck, eyelids, ears, and nose, as well as cosmetic and reconstructive facial procedures.

Project Challenge:

Given the large Spanish-speaking population throughout Texas, Athre needed a commercial that would help them better reach that market. While Athre has a number of Spanish-speaking patients, they wanted to further establish themselves in the bilingual market.

Action Taken:

We interviewed Floridalma Edwards, who is one of their Spanish-speaking patients, about her experience and why she would recommend Athre. We then edited her testimonial together for a :30 broadcast spot, complete with translated graphics and a Spanish voiceover to wrap it up.

Result:

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