Friday, 29 May 2015

Our Work: Chinquapin Preparatory School - Capital Campaign

Client Overview:

Chinquapin Preparatory School is a private, non-profit college preparatory boarding school in Highlands, Texas. Their mission is to provide high quality education to motivated youths from low-income families across Houston.

Project Challenge:

Chinquapin wanted a video that would highlight the struggles that are currently facing their female students due to a lack of an on-campus dormitory. The goal of this project was to increase the school's capital in order to fund construction of a girl's dormitory. This addition would make it so that boys and girls have the same advantages and get the most out of their time at Chinquapin.

Action Taken:

We took a documentary approach to this project and focused on 2 students, one male and one female, during a typical school day. This style allowed us to explore the disadvantage dealt with by female students in an empathetic, yet educational manner. We also interviewed a number of female students and various school officials, including the Dean and Director of the program. We cut together this footage to create a short documentary and paired it with graphics and animations to drive home the point. We also used a few different songs to enhance the mood of each scene. 

Result:

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