Thursday, 7 May 2015

Our Work: KIPP Spotlight - Gema Funez

Client Overview: 

The Knowledge is Power Program, or KIPP, is a national network of college-prepatory public schools whose goal is to prepare and send students from underserved communities to college.

Project Challenge:

KIPP called us to create a series of marketing videos that would spotlight some of KIPP's most dedicated educators in an attempt to recruit more teachers to their mission.

Action Taken: 

SWAGGER Media sat down with Gema Funez, a 6th grade Humanities teacher at KIPP 3D Academy. The extraordinary thing about Gema is that she is actually a KIPP alumna herself. She joined the KIPP program as a child, while it was just being established, and it impacted her life so greatly that she came back to teach for them. In addition to her interview, we spent a day capturing moments of her with her students, which we then cut together in the editing room. After that, we added a light music track so as not to distract from her passionate words and a closing graphic to wrap it up.

Result:



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