Monday, 20 July 2015

3 Savvy Marketing Tips for All You Small Business Owners

At SWAGGER Media, we love to create marketing campaigns for small business. Of course, not every small business has the budget right off the back for professional marketing services and that’s ok. But that doesn’t mean you should forego marketing all together, you just need to find a few DIY methods to get it going! Lack the skills to navigate your way around softwares like Photoshop? No need to worry! There are several easy-to-use tools that can help your business look professional and stylish without compromising your budget. Here are 3 of my favorites:  

Easel.ly

If you are looking to create an infographic that will blow your consumers’ socks off, this is the place to create it! Easel.ly offers thousands of templates and design objects that users can add, remove, edit and reconfigure with a few clicks of the mouse. Adding icons, drawing shapes, and embedding charts are all free and easy features with Easel.ly. 

Haiku Deck  
Bored with your average power point presentations? Haiku Deck allows you to build presentations with little time, little know-how & a lot of artistic flair! In addition to ease, it offers gorgeous stock photos that are free to use in your presentation. For your next business presentation, start with Haiku Deck- it will surely impress your business partners or potential clients. 

Canva   
Want to try your hand at creating a new Facebook cover photo or Twitter header image? Canva has design templates for these graphics and more, including presentations, business cards and the perfect dimensions for posts on Facebook, Twitter and Pinterest.

It’s free to use; you pay $1 for premium images only if and when you download them. It is my absolute favorite tool! And, if you are a business nerd like me, you’ll enjoy knowing that Guy Kawasaki leads Canva’s tech innovation team. 

So there you have it! You can still create visually appealing, professional-looking graphics to add an edge to your campaign with these 3 tools. As a small business, this method is worth a shot. But when you’re ready to take your marketing campaign to the next level, the Pros at SWAGGER Media can help you out!

What design tools do you use? How do you create professional looking business presentations? What’s your favorite marketing strategy? Let us know in the comments below or tweet to us @Swagger_Media!

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