Thursday, 2 July 2015

Our Work: Texas Furniture Hut

Client Overview:

The Texas Furniture Hut specializes in outfitting homes all across Texas with luxury furniture and mattresses. They carry the top mattress brands and designer home decor for living rooms, media rooms, bedrooms, and even home offices.

Project Challenge:

The Texas Furniture Hut wanted a commercial that would get the word out about their 4th of July special. The goal was to promote this seasonal sale, which includes 20%-40% off through Independence Day.

Action Taken:

In association with Spry Creative Group, we created a commercial for Texas Furniture Hut that displayed pieces of their furniture, accompanied by eye-catching, dynamic text and transitions. This project was built around a patriotic theme to celebrate America's birthday. We picked an upbeat, mellow background track to accompany the voice-over and keep the commercial moving. To keep the furniture itself as the focus of this, Spry used clean cut design elements with non-distracting colors. We also included the Texas Furniture Hut logo at the beginning and end of the video.


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