Thursday, 6 August 2015

Our Work: Boys & Girls Club - The Lebron James Family Foundation


The Boys & Girls Club of America is a national organization with over 4,000 facilities throughout the country and affiliated youth centers on U.S. military installations worldwide. They work to provide every child with an environment to learn, grow and encourage them to reach their full potential as productive and responsible citizens.

Project Challenge:

The client wanted a video to promote an event in which Lebron James visited the children of the Lebron James Family Foundation Boys & Girls Club in Houston. They requested a "behind the scenes" style of video of the event.

Action Taken: 

We sent a small crew out to gather footage from the event, including shots of Lebron James and the giveaway materials he provided for the children. We then cut together the video at a quick pace, cutting between b-roll and action shots. We utilized split screen techniques and raw camera movements to give the video an urban feel. Then we added an audio track underneath to top it off.


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