Friday, 28 August 2015

Our Work: M5250 Luxury Living


ARA Newmark is a full-service investment advisory brokerage firm with a focus in the multi-housing industry. They're the largest firm of their kind in the nation and are comprised of America's top investment professionals.

Project Challenge:

ARA Newmark wanted a video to help promote the M5250 apartments as the luxury living spot in the Galleria area. They wanted to include drone footage, animated maps to explore the area, and high-resolution virtual tours of inside the apartment.

Action Taken:

We spent time gathering shots of the apartment complex from all exterior angles using the drone. We also gathered aerial footage from around the area to use as the base of our animated map. We then used a Canon 5D to capture b-roll shots of stores and hot spots surrounding the apartment complex to emphasize it's ideal location. Finally, we went inside the apartment complex and gathered footage from both inside the apartments and around the complex.

Once in post, we cut this footage together and began adding our animated graphics. We used the drone footage as the base for a map in which we highlighted some of the major hot spots within the area. We also added lower thirds with statistical facts and other property information. Finally, we added an animated motion graphic of the M5250 logo and added an underlying song.


If you're interested in developing a marketing video for your business, contact Swagger Media. We will develop a plan and work with your budget to deliver a quality video for your business. 

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