Wednesday, 23 September 2015

8 Ways to Use Instagram for Your Business

Instagram continues to grow as one of the fastest emerging social media networks. As of this month, there are over 300 million active monthly users, and Instagram hasn’t shown any signs of slowing down. With more people using their smartphones than ever before, it only makes sense that a social network built around the concept of sharing smartphone pictures would dominate the social network game today. But how do you capitalize on this extremely active audience for your business? Here are 8 ways to use Instagram effectively:

1. Show Your Products

While artsy photos tend to dominate everyone’s Instagram feed, don’t allow your business to only post this type of photo. Switch up your content to include both the typical artsy Instagram pictures, and product shots. You can be self-promotional, and incorporate new or lesser-known products within shots. This approach serves both your business' and your consumer’s interests.

2. Show How It’s Made

Consumers are intrigued by how your product came to be. Let your followers in on the various phases of the production process. If you have a longer production process, make it a series of Instagram shots.

3. Go Behind the Scenes

This is a great opportunity to showcase the moments that very few people experience. Whether you’re doing a photoshoot, filming a commercial, cooking a dish or organizing your floorset- take your followers with you. As a business, it’s important to focus on transparency, and to show your followers the “human” side of your business. Think of Instagram as a way to give your followers the exclusive backstage pass!

4. Show What Your Products Can Do

Imagination may not always be enough. Use Instagram as a way to showcase new uses for experienced users of your products, or other product demos for novel users.

5. Show Off The Office and Your Employees

Post photos that give a glimpse of a day-in-the-life at your office. Whether it’s your work space, brainstorming meetings, office functions, training sessions, employees at lunch, employees at play- your followers want to catch a sneak peek of the inner workings of your business.

6. Take Your Customers With You

Going to a trade-show? Sponsoring a special event? Take your followers with you, and share photos wherever you go. Followers in those locations will love to know you’re in their neighborhood, and they can also get a better feel for your brand by learning about the events or causes you attend, support or sponsor.

7. Share Quotes and Inspiration

Instagram users often search for positive and uplifting images, so take advantage of this and post motivational messages relevant to your mission statement. This is a great way to build relationships with your followers and help them learn more about your business.

8. Contests or Competitions

Don’t just collect new followers, activate them! Go beyond a ‘like’, and make your followers interact with your business in a more meaningful way, then reward, reward, reward!

So, what other kinds of photos do you post on Instagram? Do you have any other suggestions for businesses or brands that want to take Instagram by storm? Let us know in the comments below or tweet to us @SwaggerMedia! And be sure to follow us on Instagram @SwaggerMedia.

If you're ready to hire a marketing team to build your Instagram presence, or any other marketing need, give us a call at 832.831.7592 or email us at

1 comment:

  1. Thanks for sharing the information. That’s a awesome article you posted. I found the post very useful as well as interesting. I will come back to read some more.
    instagram shoutouts