Monday, 23 November 2015

Our Work: The Hand Surgery Specialists of Texas on Carpal Tunnel Syndrome

Client Overview:

The Hand Surgery Specialists of Texas is a group composed of highly trained hand specialists who are focused on performing minimally invasive procedures to relieve a series of hand and wrist problems.

Project Challenge:

The Hand Surgery Specialists of Texas wanted a video to showcase their knowledge regarding a very common hand problem, carpal tunnel syndrome, and their treatment for the condition. Specifically, they wanted to emphasize their expertise on the Endoscopic Carpal Tunnel Release, the No Stitch procedure, which is their procedure of choice for carpal tunnel syndrome.

Action Taken:

SWAGGER Media visited the Houston location and interviewed the surgeons. We spoke to them about Carpal Tunnel Syndrome, and what treatment they provide for the condition. We also spoke at length regarding the Endoscopic Tunnel Release procedure and why this minimally invasive procedure is their go-to method. Finally, we shadowed the doctors during some of their appointments with patients and gathered a series of b-roll shots from around the office. We then cut the footage together, layered on some graphics to help identify each surgeon, and we added dynamic graphics summarizing the procedure and its benefits. We then added a 3D animation of the Endoscopic Carpal Tunnel Release. Finally, we added an underlying song and an animated version of their logo for the beginning and end of the video.

Result:




Need a video for your company? We will work with you to create the perfect video for your business. Give us a call at 832-831-7592!

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