Thursday, 3 December 2015

Our Work: Feel at Home with Texas Furniture Hut

Client Overview:

The Texas Furniture Hut caters to customers across Texas by providing a huge variety of high-quality and comfortable furniture and mattresses. They carry designer home decor for living rooms, bedrooms, media rooms and home offices, and have the top mattress brands available.

Project Challenge:

The Texas Furniture Hut wanted a commercial that would showcase the quality, comfort, timelessness and at-home feel of the furniture they carry in their stores. They want every customer to feel at-home, and picture their furniture in their home, as soon as they walk in the door of their showroom.

Action Taken:

In association with Spry Creative Group, we created a commercial for Texas Furniture Hut that displayed their merchandise, featured various customer testimonials, and was accompanied by a simple lower third graphic. We showcased the homey-feel of the store by including customer testimonials, video of the customers looking at the furniture, and footage of their huge furniture selection. We picked a mellow background track to accompany the voice-overs and interviews. We finished it off with a simple animated graphic that included the company's logo and location information.


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