Thursday, 29 September 2016

A Behind the Scenes Look at Storyboarding

Whether you’re filming a video or crafting an animation, a storyboard is a helpful and arguably essential planning tool. The purpose of storyboarding prior to filming or animating is to visually break down your project and give everyone a sense of the framing, pacing and flow. It will act as a reference for your entire team throughout the project and will ensure everyone is visually on the same page. At Swagger Media, we storyboard before beginning any project, so of course we’ve done the same with Jimmy’s Big Adventure. For this project, a storyboard was especially important because we outlined some very big ideas in the script and have a large team all working on different facets of this project at once. Luckily, to create a storyboard, all you really need is an artist and a script.

To be more specific, you need the script to be broken down into an A/V format, or Audio/Visual format. This allows you to map out the camera movement, graphics and reactions for each part of the script. This is how your storyboard artist will be able to a fully fleshed out storyboard.

Storyboard Scene 1 - Jimmy's Past

We wanted to make sure our character designers had full creative freedom to imagine what each main character looked like, so the best way to do that was to create generic and basic placeholders for our initial storyboard. We decided to use basic shapes and color coding to represent our characters and essential objects. Here’s what that looks like.

Storyboard Scene 3 - Transition 

Storyboard Scene 3 - Moment of Fear

Now we have a visual map of our project and will know that our animators and designers will have the same visual to reference. It may seem simplistic, but it is extremely important to have a single visual reference when working with a team of creatives. The best thing about creative professionals is they envision everything in their own way. However, when they all have to work together, it’s important to set a baseline for them to work from. This eliminates room for individual interpretation and ensures a more cohesive final product.

Of course, the storyboard is just one of many steps we will take to make sure our team is always informed with the same information. Now, as we move into the design phase, we will let the creative juices run wild. When we’re ready to begin prepping for the 3D Animation phase, we will reconvene and create an animated version of our storyboard that will help us block the characters within the environment and set the pacing for each scene.

Stay tuned as we continue to share with you every part of this process. Follow us on Facebook, Twitter, and Instagram so you don’t miss out on any of the behind the scenes action! Have questions about anything? Just ask! We’ve started the conversation, you just have to speak up.

Friday, 9 September 2016

Introducing Our New Adventure

Dear Houston,

You may not know our name, but you’ve heard our stories. You’ve heard our voice through the caring reassurance from your Best Neighbors Ever, the wild styles of Trigger Finger Tracy, the focused and driven entrepreneurs of Houston, the peppy Allergy-Free Fred, and even the training of the University of Houston’s best and brightest.

There’s nothing we enjoy more than helping our clients’ develop their stories, but now we have a story of our own to tell. A story created, crafted, and communicated by a group of passionate Houstonians, just like you. More importantly, it is a story of Houston.

We will travel through and across our vast and colorful city. We will explore the ways others see us and the way we see ourselves. We will fantasize, romanticize, and idealize our city’s diversity and remarkability.

We’ll take you through each phase of our process and give you the ultimate behind the scenes look at everything. You’ll see the brainstorming sessions, the script writing, the character development, the 3D preparations, the animation, and even our review sessions. At the end of this journey, you’ll see the product these efforts built and you’ll understand the heart, soul and endless dedication that went into its creation

We want to hear your voice, your questions and your feedback through every step of the way, so please don’t be shy.

So Houston, this is our plan, or rather, our adventure. And it all starts here with a cup of coffee.

Come along this journey with us and follow us on Facebook, Instagram and Twitter for the full behind the scenes look.